<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace Site Server v5.11.81 (http://www.squarespace.com/) on Tue, 29 May 2012 05:12:19 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>Blog Write Now!</title><subtitle>Blog</subtitle><id>http://www.businesswritenow.com/blog/</id><link rel="alternate" type="application/xhtml+xml" href="http://www.businesswritenow.com/blog/"/><link rel="self" type="application/atom+xml" href="http://www.businesswritenow.com/blog/atom.xml"/><updated>2012-05-11T03:33:09Z</updated><generator uri="http://www.squarespace.com/" version="Squarespace Site Server v5.11.81 (http://www.squarespace.com/)">Squarespace</generator><entry><title>Mid-Year Marketing Review</title><category term="Ansoff's Product/Market Growth Matrix"/><category term="Marketing"/><category term="Planning"/><category term="marketing plan"/><id>http://www.businesswritenow.com/blog/2012/5/9/mid-year-marketing-review.html</id><link rel="alternate" type="text/html" href="http://www.businesswritenow.com/blog/2012/5/9/mid-year-marketing-review.html"/><author><name>Audrey Wyatt, Startup Strategist</name></author><published>2012-05-10T03:48:10Z</published><updated>2012-05-10T03:48:10Z</updated><summary type="html" xml:lang="en-US"><![CDATA[<p>Can you believe it? We are almost halfway through 2012. <span>I thought it would be a good idea to do a mid-year marketing review using Ansoff's Product/Market Growth Matrix. This tool was created back in the 1960s. It is still useful today.&nbsp;</span>To use the matrix, we asked ourselves:&nbsp;</p>
<ul>
<li>How can we better penetrate our existing market? &nbsp;</li>
<li>Can we offer new products to our existing customers?&nbsp;</li>
<li>Is it time to pursue new markets with our existing products?</li>
<li>Are we ready to diversify and develop new products for new markets?</li>
</ul>
<p>&nbsp;See how we answered these questions on The Matrix:</p>]]></summary></entry><entry><title>Online Training Tools Comparison</title><category term="Training"/><category term="anymeeting"/><category term="banckle"/><category term="big marker"/><category term="join.me"/><category term="online training"/><category term="onwebinar"/><category term="webinars"/><id>http://www.businesswritenow.com/blog/2012/3/30/online-training-tools-comparison.html</id><link rel="alternate" type="text/html" href="http://www.businesswritenow.com/blog/2012/3/30/online-training-tools-comparison.html"/><author><name>Audrey Wyatt, Startup Strategist</name></author><published>2012-03-30T21:37:44Z</published><updated>2012-03-30T21:37:44Z</updated></entry><entry><title>You Are the Next Great Entrepreneur</title><category term="Entrepreneurship"/><category term="business plan"/><category term="business planning"/><category term="entrepreneur"/><category term="social entrepreneur"/><id>http://www.businesswritenow.com/blog/2012/3/7/you-are-the-next-great-entrepreneur.html</id><link rel="alternate" type="text/html" href="http://www.businesswritenow.com/blog/2012/3/7/you-are-the-next-great-entrepreneur.html"/><author><name>Audrey Wyatt, Startup Strategist</name></author><published>2012-03-08T02:49:40Z</published><updated>2012-03-08T02:49:40Z</updated></entry><entry><title>Happy Martin Luther King Day!</title><category term="Capitalism"/><category term="Entrepreneurship"/><category term="Helping Others"/><category term="MLK Day"/><category term="Martin Luther King"/><category term="capitalists"/><category term="conscious capitalist"/><category term="social entrepreneur"/><id>http://www.businesswritenow.com/blog/2012/1/16/happy-martin-luther-king-day.html</id><link rel="alternate" type="text/html" href="http://www.businesswritenow.com/blog/2012/1/16/happy-martin-luther-king-day.html"/><author><name>Audrey Wyatt, Startup Strategist</name></author><published>2012-01-16T20:30:42Z</published><updated>2012-01-16T20:30:42Z</updated></entry><entry><title>Merry Christmas!</title><category term="Christmas"/><id>http://www.businesswritenow.com/blog/2011/12/23/merry-christmas.html</id><link rel="alternate" type="text/html" href="http://www.businesswritenow.com/blog/2011/12/23/merry-christmas.html"/><author><name>Audrey Wyatt, Startup Strategist</name></author><published>2011-12-23T18:16:13Z</published><updated>2011-12-23T18:16:13Z</updated></entry><entry><title>Don't Hate the "B" Word!</title><category term="Plan"/><category term="budget"/><category term="cash flow"/><category term="cash flow budget"/><category term="plan"/><id>http://www.businesswritenow.com/blog/2011/11/10/dont-hate-the-b-word.html</id><link rel="alternate" type="text/html" href="http://www.businesswritenow.com/blog/2011/11/10/dont-hate-the-b-word.html"/><author><name>Audrey Wyatt, Startup Strategist</name></author><published>2011-11-11T02:20:14Z</published><updated>2011-11-11T02:20:14Z</updated></entry><entry><title>Kauffman Is Looking for the Magic Sauce</title><category term="Entrepreneurship"/><category term="Kauffman Foundation"/><category term="entrepreneurship"/><id>http://www.businesswritenow.com/blog/2011/10/26/kauffman-is-looking-for-the-magic-sauce.html</id><link rel="alternate" type="text/html" href="http://www.businesswritenow.com/blog/2011/10/26/kauffman-is-looking-for-the-magic-sauce.html"/><author><name>Audrey Wyatt, Startup Strategist</name></author><published>2011-10-26T21:46:03Z</published><updated>2011-10-26T21:46:03Z</updated><summary type="html" xml:lang="en-US"><![CDATA[<p>I will be following Kauffman Foundation's research on entrepreneurship even closer as they are in pursuit of the "Magic Sauce".&nbsp;Here are some of the questions they are asking:</p>
<ul>
<li>Can we democratized the process of entrepreneurship so that it would be easier for people to pursue?</li>
<li>What would it take for&nbsp;new&nbsp;firms to be more successful?</li>
<li>How do we make companies grow faster?</li>
</ul>
<p>We know the ingredients, but&nbsp;if they come up with something tasty, I will be sure to pass it along.</p>]]></summary></entry><entry><title>Have you met invention's mother yet?</title><category term="Change"/><category term="entrepreneur"/><category term="entrepreneurship"/><id>http://www.businesswritenow.com/blog/2011/10/1/have-you-met-inventions-mother-yet.html</id><link rel="alternate" type="text/html" href="http://www.businesswritenow.com/blog/2011/10/1/have-you-met-inventions-mother-yet.html"/><author><name>Audrey Wyatt, Startup Strategist</name></author><published>2011-10-01T19:22:53Z</published><updated>2011-10-01T19:22:53Z</updated></entry><entry><title>I'm Not Talking to You! But I am Talking to YOU!!</title><category term="Brand"/><category term="brand"/><category term="identity"/><id>http://www.businesswritenow.com/blog/2011/8/10/im-not-talking-to-you-but-i-am-talking-to-you.html</id><link rel="alternate" type="text/html" href="http://www.businesswritenow.com/blog/2011/8/10/im-not-talking-to-you-but-i-am-talking-to-you.html"/><author><name>Audrey Wyatt, Startup Strategist</name></author><published>2011-08-10T14:54:37Z</published><updated>2011-08-10T14:54:37Z</updated><summary type="html" xml:lang="en-US"><![CDATA[I recently read a blog post about what words you should never use in your Twitter header. One of the words was "strategist". Another one was passionate.&nbsp; Hmm.... my title is Startup Strategist. I didn't pick the word haphazardly, I did so after a <a href="http://www.amazon.com/dp/159562015X?tag=greatlightcoa-20&amp;camp=14573&amp;creative=327641&amp;linkCode=as1&amp;creativeASIN=159562015X&amp;adid=1ETBFCGAM87158586VF7&amp;">StrengthsFinder 2.0</a> workshop and profile. One of my five top strengths is strategy. My clients will attest to that.]]></summary></entry><entry><title>Creating Meaningful Work as an Independent Consultant</title><category term="Change"/><category term="Faith and Philanthropy Institute"/><category term="Purpose"/><category term="consultant"/><category term="employee"/><category term="employee"/><category term="training"/><id>http://www.businesswritenow.com/blog/2011/7/25/creating-meaningful-work-as-an-independent-consultant.html</id><link rel="alternate" type="text/html" href="http://www.businesswritenow.com/blog/2011/7/25/creating-meaningful-work-as-an-independent-consultant.html"/><author><name>Audrey Wyatt, Startup Strategist</name></author><published>2011-07-26T01:48:45Z</published><updated>2011-07-26T01:48:45Z</updated></entry></feed>
